Consumer Marketing Internship null

Support marketing initiatives and campaigns, including planning, creating, developing, and executing on-ground and virtual events activations.

Key responsibilities

The job and responsibilities narrated below cover both Allianz General Insurance Company (Malaysia) Berhad and Allianz Life Insurance Malaysia Berhad:

• Support the development and rollout of the marketing initiatives, campaign, and on-ground and virtual events.
• Assist in reviewing and proofreading marketing materials produced by the agencies to ensure the accuracy and effectiveness of the communication content meet the campaign objectives, value proposition & brand identity.
• Assist in the development and editing of collateral, such as below-the-line marketing materials.
• Assist in tracking the performance of ongoing campaigns/events. 
• Assist in conducting post-campaign/events reviews to assess the effectiveness of the campaigns/ events to help shape future marketing strategies.
• Assist in performing competitor analysis, and identify the latest movement, market demand, and current trends to develop effective marketing plans. 
• Undertake individual tasks of a marketing plan as assigned.

Key requirements

• Currently pursuing A-Levels, a Diploma, or a Bachelor’s degree in any field with a keen interest in Marketing.
• Able to commit for a minimum of three (3) months.
• Being fluent in English and proficient in Chinese is advantageous.
• Proficient in Microsoft Office Suite: Excel, PowerPoint, Word. Proficiency in Adobe or any editing software is advantageous.
• Familiarity with today’s trends, consumer behavior, social media platforms, and tools.