Content Coordinator & Specialist null

Responsibilities

• Leads the end-to-end process of Content Studio and other creative workflow and tools within the organization from project kick-off until normal operations are in place.
• Schedules and oversees brand onboarding processes.
• Provides teams with visibility on Content Studios, sharing best practices and learnings across the company.
• Oversees all content created and delivered.
• Ensures the content executed is as per brand and content strategy and is in line with brand guidelines and fundamentals.
• Creates processes and workflows tailored for  content needs and realities
• Responsible for providing the Content Studio team with necessary, up-to-date insights.
• Identifies new content opportunities, exploring ways to repurpose existing content.
• Participates in the client solution area to provide them with the solution that they need within brand and content.
• To assist in the ideation of new content.
• To assist in working out a key content promotional campaign and improve overall channel / specific program's awareness & ratings. 
• This includes Through The Line (TTL) planning of content promotion, with a key focus on Digital Engagement, Ground Activation & On-Air Promotion.
• To assist in analyzing over channel ratings and audience viewing patterns for better channel planning purposes.
• To assist in competitive analysis to understand the market landscape for channel planning purposes.
• To assist in conducting tactical research for a better understanding of the targeted audience.
• Key liaison with Marketing to develop Above The Line (ATL) promotional campaign.

Requirements

• University degree in Education/Education related fields, Mass Communication, Marketing, Economics, Business Studies or related fields. 
• Prior knowledge of the local and regional television landscape, especially in Pay television. 
• Experience in Education or Educational programming is preferred. 
• A proven track record in handling TV channel operations/programming strategy is preferred.
• Microsoft Office and Presentation skills.
• Proficient in written and spoken Bahasa Malaysia and English.
• Able to review and provide direction on television on-air scripts, and programme highlights, press releases, marketing communications.
• Able to deliver clear and confident presentations/speeches in English or Bahasa Malaysia or both.
• Excellent planning and organizational skills.
• Able to work independently of a supervisor.
• Proactive and creative in problem-solving.
• Good interpersonal skills and ability to communicate well across multiple teams of people.
• Highly creative and able to identify or conceptualize new initiatives to increase channel viewership.