Marketing Associate null

Responsibilities

• Responsible for marketing channels (email, app push, web push) which includes planning, creating messaging, launching the campaign, tracking & analyzing performance, providing insights and recommendations 
• Develop & execute various marketing campaigns (birthday, anniversary, etc) to drive customer retention, conversion, and efficiency
• Implement & test new audience segments (retargeting, lookalikes, custom audiences, etc) to promote engagement and drive conversions
• Develop marketing strategy and implement segmentation campaigns with the objective to drive sales, repeat purchases & reactivate dormant customers and reengage inactive customers
• Perform campaign analytics by using various tools (eg. Google Analytics, Tableau, BI…)
• Key liaison between the merchandisers and creative teams to ensure smooth and timely campaign executions 
• Work with data analysts and technology partners to constantly explore lifecycle management plans, RFM and predictive modelling to engage with various target audiences

Requirements

• Degree in Marketing/ Marketing Communications/ Business Management or equivalent + minimum 1-year experience in CRM and related field
• Strategic, innovative thinking and high implementation/execution ability
• Strong communication and good interpersonal skills
• Proficient in Microsoft Office (Outlook, Word, Excel & PowerPoint)
• Experienced in various business intelligence tools such as Google Analytics and Tableau.
• Detailed oriented and strong understanding of data and analytical skill
• Understand how to leverage marketing tactics to target customers throughout the funnel to drive conversion
• Excellent writing and presentation skills in English and Bahasa Malaysia