Key Account & Traffic Specialist null

Key Account Specialist Roles

• Develop, monitor and manage an assigned portfolio of brands and merchants on the Lazada platform, which may include LazMall and Redmart
• Formulate a sound commercial portfolio strategy, including range and pricing, and ensure key accounts hit their sales targets
• Evaluate performance on a daily, weekly and monthly basis to further optimize the product, pricing and promotion decisions, as well as marketing spend
• Establish strong relationships with Lazada’s partners, and support their activities on our platform
• Support Lazada’s partners in their store launches, sales campaigns and brand events
• Pitch promotional tools for the platform that will help sellers increase customer traffic and sales
• Curate comprehensive trend knowledge and industry insights to drive category success
• Develop channel marketing and promotions plans
• Coach sellers in maximizing yield from our platform, and internal teams on optimal seller support

Traffic Specialist Responsibilities

• Understanding user & business needs; identify a business opportunity and define campaign strategy based on category pillars
• Conceptualize and develop interesting and relevant campaigns across desktop, mobile sites and app
• Campaign planning and execution for the category and managing all onsite & campaign assets for the category
• Monitor campaign performance, provide campaign performance insights, evaluation and suggest key learnings to share the best practices across the teams
• Able to identify new trends based on a different source of the platform that champions in high usage of search keywords
• Stay on top of trends by gaining knowledge from relevant search sources and to be shared to internal stakeholders
• Analyze structured data on search keyword trends and performances for category teams
• Generate traffic reports relevant to campaign/search/guided selling tools on the platform and to be shared with internal stakeholders
• Collaborate and work with direct and cross-functional teams: Commercial, Marketing, Product, Seller Platform, etc
• Provide product feedback, suggest and recommend team on how to drive better performance for a campaign or better user onsite experience

Job Requirements

• Graduated with Bachelor’s degree with minimum 2nd Class in 2020/21 from a reputable university with less than 2 years of work experience
• Major in Business, Economics, Finance, Sales, Marketing, Supply Chain, Engineering or any related field
• Experience in leadership roles via curricular involvement in university
• Strong analytical skills and ability to derive solutions accordingly
• Passionate towards retail, marketing and e-commerce
• Enjoys planning, negotiations and managing multiple stakeholders
• Self-motivated, highly adaptable, and comfortable in a fast-changing and fluid environment
•  Excellent verbal and written communication, presentation and negotiation skills
• Well versed with Excel (Pivots, VlookUp)
• Occasional travel may be required
• Valid work authorization in Malaysia
•  Able to start work by 1st April 2022