User Growth Operations (Voucher Promotions) null

About Lazada Malaysia

Lazada Malaysia, as a subsidiary of Lazada Group, began operating in Malaysia in March 2012, establishing itself as one of the pioneering e-commerce platforms in the country. Over the years, Lazada Malaysia has grown to become a prominent online marketplace, serving millions of customers and offering a diverse selection of products from local and international sellers.

Your role

Team and role introduction

User Operations lead the growth initiatives for the e-commerce platform based on the ecosystem and operations matrix. Regarding user profile and data insight, design the user lifecycle and segmentation, build the operations/engagement strategy gather with category and commercial teams to create a scalable and sustainable marketplace. You will be responsible to develop and strategize using promotions to increase buyer growth, order conversion, and user’s conversions. (eg: converting new buyers, loyal customers retention etc)

Responsibilities

• Promotion Operations
  • The Promotions Team (User Growth) is responsible to develop and strategize using promotions to increase buyer growth, order conversion, and user’s conversions. (eg: converting new buyers, loyal customers retention, etc)
  • Responsible to govern & oversee voucher operations by establishing the required process guidelines.
  • Communicate process guidelines to all parties and ensure projects are uploaded based on the given timeline.
• Project Management
  • Responsible for key project initiation, planning, execution, monitoring, and evaluation.
  • Collaborate with cross-function teams – local & regional (e.g.: Marketing, Platform, Commercial, etc) to ensure end-to-end implementation of initiatives.
  • Promote & facilitate clear communication among all stakeholders to ensure everyone is well informed with the necessary documentation for easy reference.
• Data Tracking, Product Experimentation & Optimization
  • Responsible for continuous monitoring & tracking of all features' performance to drive optimization and improve efficiency.
  • Establishing metrics to monitor and communicate results after implementations.
  • Conduct research on competitive landscapes for key markets and identify improvement opportunities.
  • Conduct AB test experiments to understand user behavior while extracting conclusions / next step to drive operations optimization to achieve better results in driving users’ growth.

Training & development 

Overall, Lazada is a great place for learning, especially about e-commerce (platform), and the driving force behind it such as user growth, seller growth, product assortment, dynamic pricing, fulfillment, etc.). Regardless of which department or function you're attached to, the exposure to the business is almost direct. Hence, you will learn a lot and get a lot based on your effort. (source:glassdoor.com)

Career progression

Lazada doesn't specifically mention the career path of this role. However, if we refer to the majority of the online reviews, the company does provide a lot of career opportunities for its employees. Most mention will get more benefits after working more than one year or a long employment period. (source:glassdoor.com)

Work-life balance

The regular working time is from 9 to 6, 6 days per week. Some positions may differ because some other employees state that they work 12 hours with 2 times break each. In addition, there is also a flexible working arrangement to keep a work-life balance.

Company culture

To create the ideal environment with the aid of technology and tools that enable the best ideas to emerge from the personnel, Lazada values curiosity, and passion. The company enjoys the process, whether it's launching ads or experimenting with new concepts.

About you

To apply for this role, you must meet the requirements below:

• Fluency in English and Mandarin (verbal and written)
• Fresh Graduates are welcome to apply.
• Well-informed of the market competitive structure and industry best practices.
• Excel intermediate level is required.
• Requires analytical and quantitative skills.
• A self-motivated, self-directed individual who can also motivate and collaborate with multiple teams.
• Ability to drive progress in a timely manner and have a sense of ownership.
• Ability to extract, comprehend, analyze, and interpret promotions results.
• Ability to solve problems involving several options in situations.

It will also be good to have the following qualifications:

• Experience with SQL queries will be a plus point.
• Working experience within a similar industry or field would be an advantage.

How to apply

To apply to this position, simply click the "Apply on employer site" button on this page. We will direct you to Lazada Malaysia's official link for this vacancy. You will find a list of opening positions on the page.