Executive - Digital Consumer Management null

Job Summary:

• To support overall rewards engagement strategy of building & sustaining Telco customer engagement.
• The position requires to develop & implement engagement marketing campaigns via digital communication, My U Mobile App & rewards.

Job Responsibilities:

• Execute loyalty program thru campaign management system.
• Increase engagement through different channels, customizing rewards & loyalty programmes.
• Ensure rewards campaigns deliver on time, within budget approved & key driver in influencing customer behavior in take ups.
• Identify gaps in rewards & retention. Develop engagement strategies, bridge gaps and improve engagement and revenue.
• Work with stakeholders to implement the design , production, and distribution of all rewards campaign collateral, advertising, point of sale and other supporting materials.
• Monitor and access campaign effectiveness and identify ways to improve activities.
• Conceptualise, create and execute engagement initiatives including transactional and personalized campaigns.
• Develop and deliver periodic management reporting materials, analysis and presentation.

Job Requirements:

• Bachelor Degree holder preferable in Marketing, Business or Management field.
• Strong knowledge & sound understanding of loyalty & rewards management.
• Able to do data analysis, prepare & conduct presentations to Management for approval & strong understanding of loyalty metrics.
• Good understanding of customer segmentation and how to address different business needs.
• Strategic thinking & problem solving skills.
• Campaign planning & management.
• Good interpersonal skills, proactive and performance driven.
• Fluency in English.
• Proficiency in Excel & power point.