Activation Executive null

The Purpose of Role:

The incumbent to provide the end-to-end support for the activation activities and projects, as well as coordinate and liaise with the cross-functional team, agencies, and suppliers to ensure on-time delivery and execution of promotion co-packing, sponsorship, events and activations.

Team Structure:

• Reporting to: Activation Manager

Key Responsibilities:

Brand Campaign Execution:

• Receive and understand the campaign briefs from the Marketing team, and conduct the briefing to agencies and/or suppliers.

• Understand brand objectives and identify the opportunities to build strong branding and engagement through activation.

• Understand and evaluate the current market trends to develop opportunities for improvement.

• Manage in-store execution and out-of-store activities.

• Manage and ensure smooth brand campaign execution and attend to the issues (if any) swiftly.

Agency and Supplier Management:

• Work closely with agencies and suppliers on activation plans to achieve campaign objectives along with requestor and sales team.

• Lead in discussion between requestors and agencies in meetings.

• Build and maintain good working relationships with agencies to drive performance.

Tracking and Evaluation:

• Develop and maintain project deliverables including the program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget.

• Manage, track and maximize the Return on Investment and KPI.

• Analyze sales reports and postmortem reports for future improvements.

Key Stakeholders:

• Internal: Marketing, Activation, Finance, Research and Development, Customer Development/Sales

• External: Creative Agency,Activation Agency, Suppliers

Travel:

10-20% of the time in traveling. Now limited due to Covid-19 restrictions.

Essential Experience/Skill/Knowledge:

• Bachelor's Degree.

• Any xperience in brand/product management/marketing, preferably in the consumer goods industry, is a plus.

• Good marketing fundamentals and processes.

• Good management and problem-solving skills.

• Ability to work independently and with cross-functional teams.

Desirable Experience/Skill/Knowledge:

• Proficient in Microsoft Office Applications (Excel, PowerPoint, and Word).

• Ability to work and multitask in a fast-paced environment.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.