Chup operates as a facilitator, providing a direct-to-consumer channel for brands and entrepreneurs utilizing smart vending machines. Through this approach, the company empowers a broader spectrum of consumers by offering a selection of quality products. This platform serves as a means for brands and entrepreneurs to reach customers more effectively, especially those who may have faced challenges in garnering attention in the past. Chup aims to enhance accessibility and visibility for products, creating a mutually beneficial connection between producers and consumers.