Marketing Communication Executive null

Position Summary

• Identify digital touchpoints for product and brand promotion and set an effective digital channel operation strategy. 
• Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.

Role and Responsibilities

1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to identify pain points.
2. [Social channel operation] Produce contents briefs for creating content suitable for the social channels, analyze monthly and quarterly social data to derive insight and monitor social channels on daily basis.
3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and manage CRM DB(Customer Relationship Management Database).
4. [Digital campaign execution] Gauge the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.
5. [Search advertisement and search optimization] Check the search keywords for each product and provide data to increase ROI(Return on Investment) by regularly monitoring search advertisements.

Skills and Qualifications

• Develops professional expertise by complying with company policies and procedures
• Works on problems of moderate scope where analyzing situations or data requires a review of various factors
• Exercises judgment within defined procedures and practices to determine appropriate action
• Normally receives general instructions on routine work with detailed instructions on new projects or assignments
• Generally requires a bachelor's degree with a minimum 2 years related experience or an advanced degree without experience