Retail Governance Associate null

Position summary

• Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI by the business and product strategy.
• Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns, etc.)

Role and responsibilities

• Communication strategy setting - Participate in the environment analysis of market, competitor, and product and conduct competitor benchmarking required for setting communication strategy.
• Campaign planning - Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
• Brand strategy development - Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Skills and qualifications

• Experienced professional with a full understanding of specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires a minimum of 5 years of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a Ph.D. without experience.