In its early days, Target Direction began as a trading company equipped with plastic-injection machines, primarily servicing and producing plastic goods for hotels, resorts, and the broader hospitality industry. The company's commitment to providing excellent service fueled its continuous investment in advanced machinery and equipment, allowing it to grow and diversify. In recent years, Target Direction expanded its capabilities to cater to a broader customer base, including the food and beverage industry, event management companies, and creative agencies. Today, with a diversified portfolio, Target Direction has evolved into a leading provider of custom-branded hospitality and F&B supplies.