What it Does: The business produces and distributes nicotine-containing products, including cigarettes and tobacco.
Mission: The company's goal is to identify and cater to the changing needs of the consumer by offering pleasure, lowering risk, expanding choice, and stimulating the perceptions of adult consumers throughout the world.
Size and Presence: Around 180 countries are where BAT conducts business. Its major listing is found on the London Stock Exchange, and it is a part of the FTSE 100 Index.
Best Known For: BAT has been recognized with inclusion in the DJSI for 20 years running. The sole company in this sector included in the coveted World Index, which represents the elite 10% ESG achievers worldwide, is BAT.
The Good Bits: Employee engagement is extremely high, and work-life balance is prioritized.
The Not So Good Bits: Rigid deadlines and occasionally strenuous work pressure.
The British-American Tobacco Company Ltd. was established in 1902 as a joint venture between the Imperial Tobacco Company of the United Kingdom and the American Tobacco Company of the USA. The parent companies agreed to transfer trademarks, export businesses, and foreign affiliates to the joint venture and to refrain from conducting business in each other's local markets. The British American Tobacco company was founded in nations as divergent as Canada, China, Germany, South Africa, New Zealand, and Australia, but not in the United Kingdom or the USA after James Buchanan Duke was named its chairman. In China, BAT acquired a factory from W.D. & H.O. Wills, one of the forerunners of Imperial Tobacco, in the Pudong neighborhood of Shanghai. By 1919, the Shanghai plant was manufacturing more than 243 million tobacco products weekly under the direction of James Augustus Thomas, a native of Rockingham, North Carolina, in the United States. After BAT's breakthrough with the "Ruby Queen" cigarette brand, Thomas maintained a close working relationship with the neighborhood Wing Tai Vo Tobacco Company.
Driving high performance, fostering the next generation of leaders, valuing employee diversity, supporting and rewarding entrepreneurial behavior, and having an engaging workplace culture are all priorities for BAT. The BAT Ethos, which underpins its culture and directs how the company executes its plan, is an embodiment of how people function. The Group's culture emphasizes fostering talent from within while challenging and assisting the high-performing executives who would also oversee the execution of their strategy.
BAT programs will help a person get started quickly. Employees can immediately contribute ideas to a real-world project while growing their potential through top-notch training. New graduates and employees interact with seasoned colleagues from around the world. In the end, one would be laying the foundation for their future endeavors in this diverse industry.
BAT recruitment process includes the following process:
The average annual salary of a fresh graduate at BAT Malaysia is MYR 52,038.
Reducing waste and implementing circular financial system principles across the company's product categories is a priority for the company. By 2025, it wants all of its plastic packaging to be recyclable, compostable, or reusable. Because the company's future relies on biodiversity and forest resources, it also wants to achieve net zero deforestation of managed forests throughout its supply chains for tobacco, paper, and pulp.
In 2008, Duncan Bannatyne of BBC Two studied the company's marketing strategies in Africa, focusing on how it primarily targets younger Africans through branded music events, competitions, and the selling of single cigarette sticks.